Moistruzing Campaign

Photo Editing / Styling / Art Direction

2020

Editorial photos I edited and assisted in planning for campaigns featuring cosmetics brands including Chanel Beauty, Khiel's, Estee Lauder, and Clé de Peau.

“Winter is coming, and the plants in late fall are just like our skin - when they don’t get enough water, they will easily become dry and dull.” In this campaign, we used green plants as the background, symbolizing the "new life" that the cream brings to dry skin in fall and winter. With just a little bit of dew lingering on the green leaves, you can instantly get the feeling of moisture that is ready to come out of the screen.